I define Brand Design as the process of creating a Visual Identity based on Strategy. Translating a company's identity into visuals may seem daunting, but it's been my passion for over 5 years. It starts with diving into your goals and understanding what your audience needs during the Discovery Phase. Then, we Clarify the Strategy, really nailing down your brand's DNA. Finally, we Design the Identity to bring that brand's personality to life. Brand Design captures everything about your company—how it's positioned, its personality, and style. From fonts to ad colors, every design choice should highlight your brand's mission.

You might think that all you need is "just a logo," but a logo is just the beginning of your brand identity. To build a strong, cohesive brand that lasts, your company should also have essential resources like fonts, a color palette, graphics, and basic support materials. These elements ensure effective communication with your ideal customers and establish a lasting brand presence. We believe that true business success lies in connecting with your audience, understanding their needs, and delivering exceptional solutions. By strategically defining your positioning and core values, you uncover new opportunities that may have been overlooked. Our commitment is to create a personalized brand that is not only consistent but also practical to implement, ensuring that your company resonates with and attracts the right audience.

My goal is to ensure that your communication remains balanced and consistent across all touchpoints with your audience. That's why I prioritize working with clients who are open to updating their current logos if necessary, aligning their identity with company goals to connect effectively with their desired audience. This process is what we call Rebranding. Let's chat to learn more.

All our branding projects include essential deliverables like business cards, letterheads, and a brand guide. These are fundamental tools to launch and manage your new brand successfully. Every company operates uniquely in its interaction with the public, so your business may require specific additional items. Let's discuss what those might be for your case.

Today, a logo alone doesn't carry much weight in the market anymore. You need more: consistent communication guided by the same visual principles—colors, imagery, typography. This comprehensive system is what we call a visual identity, tailor-made for each business based on its objectives, audience, and market.

You'll receive ONE project that encapsulates all the rationale and insights needed to understand the universe and true potential of your brand. This isn't about receiving multiple designs to choose from - it's about avoiding a decision based solely on aesthetics. Remember, you're hiring me to understand your brand's proposition and history, fostering a humanized connection that helps your business thrive.

Upon agreement, I'll set and present project timelines. Some aspects of my work depend on your responses or material submissions, so slight variations may occur. Please review the options again, as deadlines are clearly outlined there.

No, I only deliver finalized projects as digital files for you to send to the printer of your choice. My focus is on the creation and delivery of digital assets.

You'll receive tools like Canva to create future items using the brand assets we develop for you. But remember that, as liberating as this sounds, it can lead to a reduction in your brand recognition if not done in the right way. If that's how you prefer to handle things, we want you to have the freedom to create your own design materials. But we also believe that in order to be "brand independent" and maintain the coherence of your brand, you must have a solid foundation and an understanding of how to maintain the consistency of your look in the long term. We'll talk more about this in the next question.

Consistency is key to building a strong brand identity. People recognize your company not just by the logo, but also by consistent use of colors, fonts, tone of voice, and imagery style. With so many options available, like free Canva templates, it's easy to lose sight of the strategic foundation behind your visuals. Following the guidelines set in your Brand Guide is essential to ensure your brand remains recognizable and resonant with your audience.

To begin, your company should have an established name and defined offerings. It's also beneficial if you're open to sharing your story, goals, and processes with us before we commence. If you haven't settled on a name yet, we can assist with the Name Creation process, also known as Naming.

Yes, Naming refers to the process of creating a name for a new company, service, or product. You might engage me for Naming + Visual Identity. In that case, we delve into your company's strategic foundations—what sets it apart? Its personality? The problems it solves? Its core beliefs? This is crucial before we define a name, ensuring we create a unique, registrable name that protects your brand. Once chosen, we proceed with developing the visual identity.

Naming is the process of creating names for companies, products, services, or brands. The name should encapsulate the essence of the brand, be memorable, easy to pronounce and register, and available for use.

Your company name is the first impression customers will have of your brand. A well-chosen name can convey the company's values, personality, and differentiate it from competitors. A strong name contributes significantly to the brand's success and recognition in the market.

The naming process typically involves several stages. It begins with strategic analysis: understanding the audience, studying competition, defining the brand's DNA, purpose, competitive edge, and personality. Next, we generate inspiring concepts, brainstorm ideas, conduct preliminary evaluations, assess feasibility with INPI (our specialized partner firm), present the best names, and finally select the name. Throughout, I collaborate closely with you to ensure the chosen name aligns with your needs and objectives.

The time required to create a name can vary based on project complexity and client requirements. Generally, the process takes about 4 weeks, encompassing research, idea generation, evaluation, and final name selection.

An effective company name must be unique, easy to remember and pronounce, relevant to your target audience, and reflect the essence of your brand. It should also be available for domain registration and trademarking.

Yes, we conduct comprehensive checks to verify name availability across various platforms, including internet domains, Instagram handles, and through legal consultation with a trademark registration specialist.

Absolutely! It's a perfect combination. Engaging in a brand immersion process that encompasses everything from naming to formal brand applications is ideal, especially when your business name isn't yet defined. This approach ensures that every subtle aspect of your company aligns strategically for effective communication and presentation.

I use the Wix platform for building websites because it's incredibly user-friendly, allowing clients to make updates themselves if they prefer not to rely on a professional. To keep your site live, you'll need to subscribe to a monthly, annual, or bi-annual plan. You can view pricing details at www.wix.com. We'll go through the process together, so no worries! To ensure your site looks professional, it's also essential to purchase a domain name for your business if you haven't already (e.g., www.yourbusiness.com). I recommend buying from registro.br or domains.google, and we'll handle this step together.

I don't offer a monthly maintenance service to keep your website updated. I believe in giving clients complete freedom. I'll teach you how to manage your website on the platform so you can handle minor updates yourself. If something doesn't look right or work as expected, you can always reach out, and if major changes are needed, I'll provide a specific quote.

Your website is often the first impression potential customers will have of your company, forming an opinion within seconds. That's why having a modern, user-friendly, responsive, and fast-loading website is crucial.   An outdated website can leave a negative impression, potentially driving customers to your competitors.   Investing in a well-designed, professional website is essential. Studies show that users judge a company based on its visual appeal and user experience, often leaving a site that lacks design or usability.

First, contact me to discuss your expectations. I'll assess if we can meet them and provide available dates. Once we define the project scope, we'll formalize an agreement with terms and deadlines to ensure mutual satisfaction. You can sign and return the agreement or confirm via email. A 50% deposit is required to secure your project date.

Once we've outlined your site's pages, your task is to provide text content for each page. You can write it yourself or hire a professional copywriter. I'll optimize the content by incorporating relevant keywords. Then, we'll begin the design process! Before starting, I'll need images, logo files, and any other materials you have for the site. Professional photos or stock images can enhance your website's impact.

Typically, your website will be live approximately 3 weeks after finalizing the agreement and receiving all necessary materials (text, photos, etc.). Once we agree, I'll outline and present project timelines. Some aspects of my work depend on your responses and material submissions, so slight adjustments may occur.

I specialize in Naming, Branding (strategy + brand identity), and Website development. You can find detailed information about each service on the Services page.

While we don't limit ourselves to specific sectors, our typical clients are small businesses and freelancers. My portfolio spans various industries including fashion, health and beauty services, accounting, finance, law, plastics, chemicals, window frames, and more. Check out our latest work to see examples across different sectors.

Client involvement is crucial for successful projects. While you won't be selecting colors or designing logos, your input in defining your business's core values and understanding your audience is invaluable. Your insights are essential for crafting a brand that resonates. As we manage a limited number of projects at a time, timely feedback and adherence to schedules are key to ensuring we meet launch deadlines.

To get started, reach out to me with an overview of your business. I'll assess if I can assist you and provide a proposal outlining general prices and timelines. Once we agree on the scope, we'll formalize an agreement with terms and deadlines to ensure mutual satisfaction. You can sign and return the agreement or confirm via email. A 50% deposit is required upfront to secure your project start date.

Costs vary depending on the project specifics. I'll tailor a proposal based on your needs. Payment plans can be discussed, typically following a 50/50 split (50% upfront, 50% upon completion).

You can make payments via PIX or Wise. For credit card installments, please inquire about options.

Our availability depends on current project flow. We selectively take on projects each year to ensure quality and client satisfaction. Please contact us to check our current availability.

Project timelines vary: Naming: 4 weeks. Brand Design: 4 weeks (2-3 weeks if naming is already completed for the project) Website development: 3 weeks.

To collaborate effectively, it's important that you are passionate about your business and appreciate quality design. Allocating time and mental focus to participate in the process will ensure the best outcomes. Your active involvement is key to achieving a brand that reflects your vision and goals.